Manager - Digital Marketing Job in PAN India at Fairdeal

Fairdeal is hiring for the role of Manager - Digital Marketing!

Responsibilities of the Candidate:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Manage the content that the business posts to social media
• Develop strategies that drive customers to the website
• Improve the design, UX, traffic, and content of the website
• Create paid campaigns on social media platforms
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate