Manager- Customer Retention Marketing Job in Mumbai at TATA CLiQ

Tata CLiQ is hiring for the role of Manager- Customer Retention Marketing!

Responsibilities of the Candidate:

• Lead and oversee the comprehensive CRM efforts across Tata CLiQ's verticals, ensuring effective engagement and retention strategies.
• Collaborate with a team to develop and execute strategies that meet App Retention & Engagement KPIs.
• Manage the entire spectrum of CRM channels including Email, Notification, SMS, WhatsApp, and Browser Notifications, ensuring comprehensive planning and execution.
• Work in conjunction with the Category team to strategize and achieve channel-specific targets for visits, orders, revenue, and conversion rates.
• Collaborate with the Content/Creative team to identify impactful user nudges, providing feedback on successful strategies.
• Plan monthly calendars to align with specific category requirements and optimize for CTRs and Conversions.
• Develop and analyze dashboards for campaign optimization, providing insights and accurate reporting for informed decision-making.
• Spearhead initiatives to boost repeat purchases, frequency, order/user ratio, and Customer Lifetime Value through targeted cohort strategies.
• Define capabilities and drive implementation of necessary CRM tech for automation and personalization in coordination with the tech team.
•  Manage and own monthly/quarterly/annual sale events, ensuring maximal revenue and engagement targets through meticulous campaign planning and execution.

Requirements:

• Bachelor’s degree in marketing, Business, or a related field. An MBA is advantageous.
• Proven track record as a Retention Marketing Manager, particularly within the E-commerce and marketplace domains.
• Experience in retention or other CRM marketing activities with hands-on expertise in CRM channel operations (e.g., Clever tap, Mo-Engage, Web Engage).
• Strong analytical skills with proficiency in data-driven decision-making, utilizing tools like Omniture, Google Analytics, and SQL.
• Proficiency in customer segmentation and personalization techniques to deliver targeted and relevant communications.
• Experience in team management, handling direct reports, and effectively managing multiple stakeholders.