Manager - Brand Marketing Job in Bangalore at Myntra

Myntra is hiring for the role of Manager - Brand Marketing!

Responsibilities of the Candidate:

• Lead the category marketing charter for Myntra working closely with the Head of brand marketing. 
• Develop and implement comprehensive category marketing strategies (across Footwear, Home, Kids, Beauty, Apparel, and Wearables) to drive awareness and consideration leading to user and customer growth for the relevant categories.
• Collaborate with the marketing insights team to identify trends, consumer behaviors, and competitive landscape within the assigned category.
• Collaborate with cross-functional teams to identify business priorities and align marketing initiatives to drive mutually aligned KPIs.
• Create and execute innovative campaigns to promote category-specific products, considering target audience preferences and market dynamics.
• Manage the end-to-end campaign lifecycle, from conceptualization to launch and ongoing sustenance, ensuring brand consistency.
• Analyze and interpret data metrics to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
• Foster relationships with key stakeholders, including vendors, retailers, and internal teams, to optimize category performance.
• Monitor and stay updated on industry trends, emerging technologies, and consumer preferences to proactively identify growth opportunities.

Requirements:

• 3-5 years of post-MBA experience as a Brand Manager or in a similar role, with a focus on category marketing.
• Strong analytical skills and ability to interpret data to drive strategic decisions.
• Excellent communication and interpersonal skills for effective collaboration.
• Creativity and a keen eye for design to ensure compelling marketing materials.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Understanding of digital marketing trends and social media platforms.
• Familiarity with market research techniques and tools.
• Results-driven mindset with a focus on achieving measurable outcomes.
• Flexibility to adapt to a dynamic and fast-paced work environment.