Junior Graphic Designer Job in Gurugram at Moe Puppy

Key Responsibilities:

1️. Online + Offline Branding

Scope:

• Messaging, Visuals, Packaging Design 
• “What message are we conveying? Why? How?”

Must Cover:

• Core brand message
• Emotional positioning
• Visual identity alignment
• Tone of voice
• Packaging narrative consistency

Deliver:

• Clear brand message statement
• 3 key communication pillars
• Example execution:
• Instagram post
• Website headline
• Packaging copy snippet
• In-store visual

2. Pet Parents + Pet Activity - Event

Scope:

• Community engagement + content leverage

Idea:

• How do we position Moe Puppy as a lifestyle brand, not just a product?

Concept Examples:

• Pet activity days
• Grooming experiences
• “Care workshops”
• Pet & parent bonding events

Execution Plan:

• Online promotion strategy
• Influencer participation
• UGC collection plan
• Event-day branding
• Post-event content repurposing

KPIs:

• Reach
• Event participation
• Email signups
• Conversion from event attendees

Exhibition Stalls / Kiosks:

Locations:

• Pet fairs
• Luxury exhibitions
• Dog parks
• Boarding centres

Idea:

• Premium, experiential micro-environment

Concept:

• Booth theme
• Interactive experience
• Sampling strategy
• Visual merchandising

Execution Plan:

• Stall layout
• Event-only offers

New Launch Strategy:

Products:

• Pet wipes
• More economical shampoo variant

A) Packaging Strategy:

• How should economical shampoo differ visually from the premium line?
• Maintain brand DNA without dilution

B) Launch Promotion Plan:

Online:

• Teaser campaign
• Influencer strategy
• Email + WhatsApp marketing

D2C vs B2B Selling Strategy:

Task:

Explain the difference in:

• Messaging
• Packaging
• Pricing
• Sales process
• Relationship management

B2B Onboarding Kit:

Idea:

• Make partners feel like premium collaborators.

What all can/should be included at these different stages, why?:

• Initial relationship established
• Increase in sales/partnership
• Expansion to other locations

Employee Merch & Welcome Kit:

Idea:

• Build internal brand pride.

What all could/should the kit include?

The following should be clear -

• Presentation format
• Unboxing experience
• Internal brand culture alignment

KPIs:

• Brand advocacy, Internal Culture

Competitor Study & Differentiation:

Task:

Identify:

• 3–5 key competitors
• Their positioning
• Visual language
• Weaknesses / Differences

Explain:

How Moe Puppy can differentiate:

• Emotionally
• Visually
• Experientially
• Strategically

Surprise & Delight Add-ons:

Task:

• Suggest memorable add-ons included with orders.

Examples:

• Care reminder card
• Paw care calendar
• Luxury scent strip
• Limited edition stickers
• Personalised thank-you card

For whichever idea you’re choosing:

• Why it works
• Emotional impact

Submission Requirements:

• Structured PDF, portfolio style
• Clear sections
• Visual mockups where relevant (not more than 1-2, communicate as many ideas/concepts with minimum # of creatives)
• Strategy + reasoning (no vague ideas)
• 3-4 day timeline
• Diversity of tools, creatives, ideas

With a focus on high-quality materials and a commitment to customer satisfaction, we cater to the evolving needs of pets across the country.