Jr DMS Job in Pune at Datadynamx Private Limited

Responsibilities:

• Analyze digital data to draw key recommendations around website optimization
• Create and post the content on the company social media, information emails, event leaflets and blogs.
• Conduct market research to identify opportunities, customer preference, advertising trends, appropriate placement of ads,key online marketing metrics
• Create and maintain online listings across e-commerce platforms, Establish strong tracking across all customer interactions
• Develop and execute digital marketing campaigns across various channels, including website, social media, PPC, offline, SEO/SEM and App store optimization
• Plan, Callibrate, Discuss and Execute our strategy for digital acquisition/cross sell across owned, paid and organic channels
• Optimize campaigns for maximum ROI, continually testing and refining strategies.
• Identify, test, and optimize the best channels to drive low cost of acquisition
• Collaborate with agencies to ensure consistent messaging and branding across all digital channels.
• Drive continuous improvements in messaging and channel placement to increase response rates
• Adopt, implement and manage Martech tools like Appsflyer, Adobe, Google Analytics
• Provide creative solutions for brands, determine unique ways to spread awareness about the company and drive product sales, review market 
• Drive Traffic To Company Pages And Generate Interest In Company Products And Services
• Create Engaging Written, Graphic, And Video Content While Staying Up To Date On The Latest Marketing Technologies And Social Media.
• Ability to understand how cookies technology works to reach audiences across the wide array of publisher websites
• Lead and provide direction to the marketing team to take on challenges to meet revenue targets under each segment
• Track competitor activities and develop suitable marketing responses, callibrtion of pricing and products
• Identify and evaluate external partners to improve AI & ML optimisation within digital marketing
• Improve the design, UX, traffic and content of the website. 
• Create email blasts campaigns to target key customers. 

Requirements:

• Excellent verbal, written, creativity, design and presentation skills.
• Facebook Blueprint Certified for Planning and Buying
• Ability to understand 1P, 2P and 3P audience segment targeting across the wide array of digital media publisher websites
• Understanding of popular social networks design, functionality, users, targeting capabilities, bid strategies