Jr. Campaign Manager Job in Pune at Invoq Loop Insurance Brokers

Invoq Loop Insurance Brokers is hiring for the role of Jr. Campaign Manager!

Responsibilities of the Candidate:

• Collaborate with the marketing team to develop campaign strategies that align with business objectives and target audience.
• Utilize WebEngage or MoEngage platforms to create, manage, and optimize multi-channel marketing campaigns, including email, SMS, push notifications, in-app messaging, and more.
• Conduct A/B testing to optimize campaign performance and drive continuous improvement.
• Monitor campaign metrics and analyze data to provide insights and recommendations for optimization.
• Work closely with creative and content teams to ensure messaging and creative assets are aligned with campaign objectives and brand guidelines.
• Stay updated on industry trends and best practices to enhance campaign performance and effectiveness continually.
• Assist in generating reports and presentations to communicate campaign results and insights to stakeholders.

Requirements :

• Bachelor's degree in Marketing, Communications, or related field.
• 1-2 years of experience in campaign management or digital marketing.
• Expert-level proficiency in WebEngage or MoEngage platforms.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and collaboration skills.
• Detail-oriented with strong organizational and time management skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Knowledge of HTML/CSS and experience with email marketing platforms is a plus.