Integrated Marketing Senior Specialist Job in Mumbai at Infobip

• Create and own local integrated marketing strategy - partner with key stakeholders to identify local market target solution focus, verticals, events, industry bodies, associations, and accounts to implement local brand awareness and thought leadership campaigns
• Work with PR, Social and Content to deliver and execute local brand awareness and thought leadership campaigns to meet local requirements
• Localize corporate brand awareness campaigns, product launches, content and other marketing materials as required. Suggest improvements based on the performance and feedback
• Work with PR Manager and Content Manager on Local Awareness programs with Industry Bodies and associations
• Support regional requirements on regional/website – translate/localize
• Work with PR and sales Executives to be nominated and prepared for local industry award submissions and panels
• Assist with annual marketing plans and associated budgets
• Develop and execute a regional Events and tradeshow calendar including Webinars, industry events, breakfast briefings, exec dinners, virtual events, Partner Recruitment events and Conferences/seminars, and Customer Events
• Organize events from A to Z: budget management & price negotiation, internal event processes, synchronization with local sales & marketing teams and HQ marketing teams, branding collateral, and logistics
• Work with the regional marketing team (content manager others) to develop key messaging, content and communication for events in line with regional content strategy and events objectives.
• Plan on-site demos and activations with the pre-sales team
• Book both paid and earned thought leadership activities including roundtable participation, panel discussion, etc. in collaboration with the Regional PR Manager
• Work with the regional content manager to create landing page content and ensure the Set up of landing pages with HQ teams for webinar registration (Align with DG team as per RACI) 
• Work with Regional SM to promote webinars and 3rd party events
• Work with regional PR to support media exposure in Sponsored and Tier 1 event

Requirements:

• Must have at least 5 years of relevant Brand and field marketing experience
• Experience with a B2B IT/software company; Proven marketing success with CPaas or SaaS solutions is a Plus
• B.S. or B.A. in Marketing, Business Administration, or equivalent experience; MBA preferred
• Strong communication skills, both written and oral (strong presentation skills are a must)
• Developing creative marketing solutions with tailored customization and achieve return on objective/investments
• Experience managing ATL, BTL and holistic marketing campaigns, including digital, events, industry forums etc.
• Possess strong people and organizational skills with a burning desire to get hands-on experience in other integrated marketing disciplines
• Experience working with agency partners to develop world class marketing campaigns. Agency experience a plus
• Domestic and international travel expected