Influencer & PR Manager Job in Bengaluru at Kwalee

Kwalee is hiring for the role of Influencer & PR Manager!

Responsibilities of the Candidate:

• Create and implement influencer marketing strategies that are in line with the overall marketing goals
• Identify and engage with influencers who align with our target audience and game genres
• Include managing influencer partnerships, negotiating contracts, planning content, and providing feedback
• Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits
• Generate regular reports on campaign performance, covering metrics such as engagement, reach, and RO
• Manage the budget, PO’s & invoices for each campaign. Share a monthly update with your line manager or respective Product Manager
• Maintain close working relationships with a variety of external agencies and suppliers, creating solid briefs and ensuring quality of output
• Collaborate with cross-functional teams, including social media, creative, and product marketing, to develop cohesive and successful campaigns
• Help input into any relevant marketing discussions e.g. post-launch content plans
• Report to the Senior Manager of Influencer and PR for all relevant matters that affect your job and work
• Fully comply with the company's procedures, processes, strategies and tactics as may be issued from time to time
• Ad-hoc other tasks which may arise from time to time and be assigned to you by other team heads or leads

Requirements:

• Proven Experience: Demonstrated track record in managing influencers, minimum of 3 years with a strong emphasis on campaign management, planning, and execution
• Platform Knowledge: Excellent understanding of all social and influencer platforms, with the ability to optimise content for each
• Gaming Interest: A keen interest in video games is essential, with prior experience in the gaming industry preferred
• Hands-On Skills: Extensive experience in influencer contracting, briefing, content creation, and reporting
• Campaign Integration: Knowledge of how paid and earned influencer campaigns can coexist and complement each other
• Creative and Analytical Balance: Strong balance between creative thinking and analytical skills
• Campaign Excellence: Deep understanding of what makes an influencer campaign engaging, standout, and performance-driven
• Results-Oriented: Ability to interpret data to influence creative decisions and drive results
• Problem-Solving: Strong problem-solving and diplomatic skills for working with diverse team members and agencies, both internal and external
• Positive Attitude: A positive, can-do attitude with resilience and determination.
• Multi-Market Experience: Experience working across multiple markets is advantageous
• Adaptability: Ability to perform effectively under ambiguity and complexity in a fast-paced environment