Influencer Marketing Specialist Job in Gurgaon at Swiss Beauty

Swiss Beauty is hiring for the role of Influencer Marketing Specialist!

Responsibilities of the Candidate:

• Influencer Strategy: Develop and execute influencer marketing campaigns aligned with brand objectives and product launches.
• Influencer Outreach & Management: Identify, negotiate, and manage relationships with beauty influencers, content creators, and celebrity partners across Instagram, YouTube etc.
• Campaign Execution: Coordinate briefing, content guidelines, deliverables, timelines, and approvals with influencers.
• Content Amplification: Collaborate with influencers to create authentic, on-brand content and repurpose it for paid ads, social media, and e-commerce.
• Performance Tracking: Monitor and analyze influencer campaign KPIs (reach, engagement, conversions, ROI), and provide actionable insights.
• Market Research: Stay updated on beauty and influencer marketing trends, competitor activity, and emerging platforms.
• Cross-functional Collaboration: Work closely with brand, PR, digital marketing, and e-commerce teams to ensure campaign alignment.
• Budget Management: Track influencer spends, ensure cost efficiency, and maximize ROI.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of experience in influencer marketing, preferably in the beauty, skincare, or lifestyle industry.
• Strong network and understanding of beauty influencers and digital creators.
• Hands-on experience with influencer platforms, social media analytics, and campaign management tools.
• Excellent communication, negotiation, and relationship-building skills.
• Creative mindset with strong storytelling and content sense.
• Data-driven approach with ability to interpret campaign performance metrics.