Influencer Marketing Specialist Job in Chennai at Social Beat

Social Beat is hiring for the role of Influencer Marketing Specialist!

Responsibilities of the Candidate:

• Lead, identify, and proactively onboard influencers for performance campaigns.
• Maximize storefront performance by matching the right influencers with the right brands.
• Guide discussions on product and brand integration in influencers' content.
• Coordinate and manage expectations for quality and timely delivery from influencers and the internal team.
• Plan associations with long-term goals in sight.
• Collaborate with internal stakeholders to negotiate the best possible terms and establish commercial and strategic agreements with influencers.
• Monitor and analyze influencer performance to achieve storefront metrics.
• Discern data and extract insightful observations.
• Conduct post-mortem of campaigns and storefront performance, generating reports on key insights, recommendations, and strategic adjustments.
• Develop business-driving and communication strategies, assisting clients with future campaign planning.

Requirements:

• Minimum 1 year of relevant experience in influencer marketing.
• Experience in live or social commerce is a plus.
• Experience in negotiating rates and terms with influencers.
• Excellent written and verbal communication skills.
• Experience with maintaining professional relationships remotely.
• Strong planning skills: Lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion.
• Provide creative input across all campaigns and projects.