Influencer Marketing Job in Kolkata at ITC Limited

ITC is hiring for the role of Influencer Marketing!

Responsibilities of the Candidate:

• Assist in designing, implementing, and monitoring influencer outreach campaigns across ITC’s Personal Care Brands.
• Cultivate and maintain relationships with bloggers, Instagrammers, YouTubers and social media influencers.
• Drive the micro and nano influencer outreach (2000 per month) across brands.
• Manage Cat A and Cat B influencers for annual tie ups across brands.
• Enhance understanding of influencer tools and aggregator influencer spaces and competitor tracking for influencers.
• Track and monitor competition in the influencer campaigns and influencer utilization.
• Map influencer SOV on a monthly basis with respect to Reach, Engagement, views and shareability.
• Liaise with brand teams, social media teams, performance marketing teams, ecommerce content teams and aggregator/influencer agencies to create impactful campaigns.
• Participate and manage the social communities they’re a part of – ensuring that they’re well connected to the influencer networks.
• Ensure on-time payments and swift query resolutions for both internal as well as external stakeholders.

Requirement:

• 1-3 years in influencer marketing and creating influencer campaigns. Preferred individuals to have experience with influencer aggregators and influencer management. For people with content to commerce, D2C influencer outreach experience will also be preferred.
• Excellent communication and analytical skills.
• Creative and understands the space of influencer marketing and content to commerce.
• Follows trends and is extremely well versed with all social media platforms, tools available on the platforms, cohort-wise influencing capabilities of individuals and platforms.
• Outspoken and a communication enthusiast who can easily build relations.
• Managerial skills to manage multiple campaigns at a time.
• An aesthetic eye to enhance the quality of content for brand campaigns.