HR Executive Job at Red FM

Key Responsibilities:

1. Digital Strategy & Growth:

• Build and execute a platform-wise digital growth roadmap (Instagram, YouTube, Facebook, Shorts, Reels, Podcasts).
• Align digital strategy with programming, on-ground events, and revenue goals.

2. Content & Platform Management

• Lead end-to-end digital content planning (daily content, IP-led content, event-based content).
• Optimize YouTube, Reels & Shorts strategy with SEO-driven execution.
• Drive strong RJ-led digital personalities and influencer-style content formats.

3. Performance Marketing & Monetization:

• Hands-on expertise in Meta Ads, Google Ads, YouTube Ads & performance campaigns.
• Plan paid amplification strategies for content, events, and brand integrations.
• Understand ROI

4. Analytics & Data-Driven Execution

• Track performance using Meta Insights, YouTube Studio, Google Analytics, and other reporting tools.
• Generate weekly & monthly performance reports with actionable insights.
• Continuously optimize content based on audience behaviour and platform algorithms.

5. Team & Vendor Coordination

• Coordinate with RJs, video editors, designers, and on-ground teams.
• Manage freelancers / agencies if required.
• Ensure smooth execution across Hyderabad, Vijayawada, Visakhapatnam & Warangal markets.

6. Innovation & Trend Leadership

• Stay updated with trending formats, regional pop culture, memes, AI tools, and creator economy trends.
• Explore podcast growth, short-form video monetization, and new platform opportunities.

Tools & Skills Required (Current Industry Standard)

• Meta Business Suite & Ads Manager (Must Have)
• Google Ads & YouTube Studio
• Google Analytics 4
• Canva / Adobe Creative Suite (basic working knowledge)
• Basic video editing understanding (Premiere Pro / CapCut / VN / Mobile Editing tools)
• AI productivity tools (ChatGPT, AI captions, thumbnail generators, ai video generating etc.)
• Strong understanding of YouTube SEO & short-form optimization

Experience & Qualifications:

• 5–8+ years in Digital Marketing / Content Strategy (Media industry experience preferred).
• Strong understanding of AP & Telangana digital audience behaviour.
• Proven track record of growing social media pages and YouTube channels.
• Ability to work in a fast-paced, event-driven media environment.
• Strong communication skills in Telugu & English.

We have been recently rated as India’s most admired FM radio station by the ASF. Over the years we have won more than 175 awards, across various forums, including the prestigious EMVIES, ABBY’s, Goa Fest, New York Radio Festival, IRF, Golden Mikes etc. Red FM offers advertisers a number of distinctive opportunities to reach their target audiences using any of our specialized verticals. Our advertising team offers you opportunities to drive your communication through our multiple verticals.