Head - Digital Marketing Job in Bengaluru at PUMA

Puma is hiring for the role of Assistant Manager- Digital Marketing!

Responsibilities:

• Work with the ECOM partners to understand their consumers and drive visibility amongst their loyal databases.
• Work with internal business stakeholders to understand priorities and drive digital campaigns in alignment.
• Drive integrated paid campaigns with an aim of meeting and exceeding revenue numbers month on month.
• Campaign Management – Execution, Analysis & Reporting.
• Should be comfortable with numbers and multi-tasking with end-to-end ownership.
• Deliver regular reports of campaign results, including data analysis and evaluation of KPIs.
• Identify patterns and trends in campaign data sets.
• Stay abreast of digital marketing trends and technologies and experiment with new channels to drive efficient acquisition
• Stakeholder management
• Build regular connect with all functions of the Marketplace Org to troubleshoot problems and drive growth levers & commercial negotiations

Requirements:

• 2 to 3 years of experience in managing Paid campaigns on Marketplaces such as Amazon, Flipkart or Myntra.
• Strong analytical & data interpretation skills.
• In depth understanding of Marketplace paid platforms.
• Understanding of Flipkart Ad portal, AMS, Seller/Vendor Central
• Awareness of attribution models and ability to create a structured approach for RoAS computation