Growth Marketing Generalist Job in Bengaluru at Lifesight

Lifesight Technologies is hiring for the role of Growth Marketing Generalist!

Responsibilities of the Candidate:

• Own end-to-end distribution charter - responsible for demand generation & MQL/SQL tracking via marketing activities
• Repurpose and distribute content – slice webinars, case studies and whitepapers into blog posts, LinkedIn carousels, newsletter swaps and
• podcast talking points to 10× reach.
• Cultivate communities – actively participate in relevant forums/Slack groups, host AMAs, and launch a private user community to drive advocacy and feedback loops.
• Forge partnerships – secure guest posts, co-marketing webinars, integration marketplace listings and newsletter cross-promotions that deliver qualified traffic without paid spend.
• Own lifecycle comms – craft onboarding, activation and retention sequences that move users through the AARRR framework.
• Report on distribution ROI – build dashboards tying content pieces and community initiatives to pipeline, retaining the agility to double-down or pivot fast.

Requirements:

• 2-3 years of growth marketing experience with a B2B SaaS company.
• Must be a Hubspot/Salesforce power user with expertise spanning across - Email marketing, CRM tracking, Lead management & funnel optimization.