Growth Marketing Job in Noida at Testbook

Testbook is hiring for the role of Growth Marketing!

Responsibilities of the Candidate:

• Primary Focus: Drive organic app installs and user acquisition

• Current State Analysis: Evaluate and understand current methods driving app installs

• Strategic Growth Initiatives: Identify and explore new avenues to increase organic app installs from relevant audiences

• Analytical Mindset: Utilize data and analytics to make informed decisions and strategies

• Government Exam Landscape: Understanding of this landscape is preferred but not necessary

• Cross-functional Collaboration: Work closely with:

  • Product Team: Implement necessary changes in the web app to enhance user experience and drive installs
  • Graphics Team: Develop appropriate communication and visual content to attract potential users
  • Content Team: Analyze trends and create engaging content to capture audience interest
  • Strategic and Executional Role: Balance strategic planning with hands-on execution to achieve growth targets

• App Growth and Retention: Apply knowledge of app growth tactics and retention strategies to sustain user engagement

• Reports and KPIs: Maintain and track reports and KPIs on a daily, weekly, and monthly basis to make informed decisions

• Post-Install Engagement: Drive engagement within the app after installation to ensure user satisfaction and loyalty

• Pre-purchase Engagement Metrics: Own the entire pre-purchase engagement metric including test attempts, practice sessions, and live tests

• Retention Strategies: Drive retention from day 0 to day 30, ensuring users remain engaged and active

• Minimizing Uninstalls: Develop strategies to minimize app uninstalls

• User Activity Metrics: Improve Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU)

• App Store Optimization

Requirements:

• Minimum of 2-3 years of experience in driving product growth, preferably with a proven track record of organic app growth

• Demonstrated ability to grow app user base, engagement, and revenue

• Strong analytical skills and data-driven decision-making capabilities

• An in-depth understanding of the government exam landscape is preferred but not necessary

• Proven experience in app growth and user acquisition

• Ability to work in a cross-functional team environment

• Excellent communication skills and attention to detail

• Strategic thinker with the ability to execute plans effectively