Growth Architect Job in Mumbai at Boston Consulting Group (BCG)

BCG is hiring for the role of Growth Architect!

Responsibilities of the Candidates:

• Be an authoritative marketing voice within a multi-disciplinary team to identify the highest value use cases to unlock growth across Marketing, Customer Experience, and Sales touchpoints
• Drive growth strategy, execution, and optimization for clients during digitally-centric project work
• Define, execute, analyze, and optimize sophisticated technical marketing use cases ranging from pilot to scale, mapping to the real, observable quantitative and financial impact
• Collaborate with growth leadership and drive growth strategy documents, frameworks, and guidelines for internal and external use
• Convert insights into action: drive customer acquisition & retention from ideation to execution
• Define and validate core KPIs and unit economics, such as acquisition cost, retention rates, the share of the market, the share of voice, Marketing ROI (ROMI), CAC: LTV, to drive the business
• Take a customer-centric approach to drive commercial outcomes across the entire customer journey from discovery to advocacy, including analyzing Customer Journeys to drive enhancements to Customer Experience
• Build on BCG's differentiation by building truly unique capabilities around media, technology, customer journey, and Growth operating models
• Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity

Requirements:

• 2 - 4 years of professional experience in industry, consulting, or agency, with B2C or B2B Marketing experience required
• Expert knowledge of digital growth and marketing tools such as Meta, Google, Amazon, TikTok, Trade Desk, SEMRush, SimilarWeb, Salesforce, Adobe, Braze, Hubspot, Segment/Twilio, Amplitude, Optimizely, etc.
• Knowledge of or experience with leveraging marketing measurement tactics such as Marketing Mix Modeling (MMM), Return on Marketing Investment (ROMI), Matched-market or AB Testing, Web/App Analytics, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV/LTV), etc.
• Entrepreneurial spirit to help us shape our growth initiatives, methodology, and client work
• Ability to think strategically and creatively: analyze, synthesize, recommend, and take actions
• Previous experience focused on user acquisition, retention, and other growth levers ideally with digital products and services
• Expert communication, presentation, and material preparation skills required
• Previous experience at a professional services role or consulting company is highly desired
• Bachelor's degree in quantitative discipline like Finance, Economics, Statistics, Marketing, or a related field