Google Analytics Consultant Job in Bengaluru at Dentsu Aegis Network

Webential Pvt Ltd. is hiring for the role of AI Engineer!

 Responsibilities of the Candidate:

• Work with the Team Lead for the analysis of highly complex data sources, identifying trends and patterns in data and making recommendations based on analysis results
• Perform root cause analysis on complex data anomalies and work closely data stewards to define best practice
• Develop Measurement Plans for Web & App Analytics Platforms such as Google Analytics, Adobe Analytics, etc. 
• Test & Debug the Analytics Data Collection using various debugging tools
• Analyze data and generate insights in the form of revenue/growth prediction, trends and anomalies, customer segmentation, etc.
• Work closely with the project management teams to drive delivery and engagement
• Drive performance of analytics and tagging capabilities to impact overall business results
• Find opportunities to cross-sell other services, including data analysis, attribution analysis, ad tech, CRM integration, marketing automation, etc

Requirements :

• Bachelor’s degree in Computer Science, Information Systems or Statistics 
• 6 months to 1 years of experience working with Web Analytics, Mobile Measurement Platforms, Tag Management Platforms, Visualization Platforms 
• Must have a clear understanding of Google Marketing Platform, and how to leverage the Google stack to the greatest advantage of clients
• Strong analytical, visual thinking and communication with the ability to identify business questions, pain points and opportunities, analyze quantitative and qualitative data, and develop actionable recommendations 
• Ability to clearly communicate processes and requirements to internal and external stakeholders