Field Marketing Specialist Job in Bhubaneswar at Red Bull

Red Bull is hiring for the position of Field Marketing Specialist!

Responsibilities of the Candidate:

• Understand and infuse global and national Red Bull strategies and philosophies in the field.
• Communicate clear expectations and guidelines to the Wings Team in order to achieve and meet targets successfully to drive trial with local consumers
• Capture and share essential first hand consumer perception feedback (post sampling)
• Communicate clear expectations and guidelines for SBMs to effectively plan and deliver on infusing Red Bull into student life during key moments (study, sport, party etc.), using a “from students for students” approach to create a credible brand image within universities and win students as loyal Red Bull consumers
• Ensure top notch understanding of the consumer in various fields across the respective region which forms the basis of local idea generation and execution
• Work closely with the Field Marketing Manager in defining ideas and programs to build brand image and increase understanding of the products functionality on a local level
• Be a key player in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives with the Field Marketing Managers guidance
• Based on the knowledge and understanding of your region help come up with digital and social media as an integral part of success in field activities
• Involve Wings Team and SBMs on idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early on
• Identify and selectively support cross-marketing (with sales, marketing & Red Bull Media House) opportunities
• Support the Field Marketing Manager in creating and supporting key events, scenes and marketing opportunities that reflect the Red Bull brand values.
• Engage in local grass-root events for sport and/or culture that are relevant for Red Bull
• Identify the local heroes in relevant Red Bull scenes and work together with the Field Marketing Manager to bring them to the world of Red Bull in a personal way.
• Build and maintain key relationships through local sport and/or cultural opinion leaders
• Support the Field Marketing Manager in producing execution that reaches local media outlets (TV, radio, print, digital and social media)
• Support and amplify national digital and social media plans around launches and initiatives in the field

Requirements:

• Ideally a former SBM or Wings Team Member with a perfect understanding of consumer collecting and loves and lives the brand (the perfect entry level job) and who has possibly done an internship
• Have already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.)
• Experience in leading teams and managing people
• Master in Marketing Management or equivalent degree
• Local language Should be fluent in English (written and spoken)