Field Marketing Manager Job in Bangalore at Whatfix

Whatfix is hiring for the role of Field Marketing Manager!

Responsibilities of the Candidate:

• Collaborate with sales and marketing teams to develop and execute events for both physical and virtual marketing events (webinars, third-party virtual conferences, round-table, lunch & learns, Whatfix hosted events, etc.).
• Deliver end-to-end project management and seamless event operations including contract negotiation, managing vendor/partner relationships, and development/management of all project plans and timelines, all with the goal of demand gen, lead capture, and sales targets/revenue in mind.
• Identify relevant events to sponsor, manage budgets, and internal/external stakeholders, coordinate with email marketing, ads, and creative design team, integrated marketing team, engagement activities for the event, swag management, and other event logistics.
• Collaborate with the Business Development Representatives (BDRs) and Sellers on identifying sources for quality leads, and converting them into sales opportunities.
• Collaborate with the Marketing Automation team to assess the various leads, segregating them according to their engagement, to run nurture campaigns.
• Define and refine event metrics as part of overall GTM sales initiatives and marketing objectives. Collaborate with key internal and external stakeholders to continually refine best practices for calculating the ROI metrics.
• Be the driver of events, product expertise and/or technical thinking/speaking abilities are required to engage with customers and prospects at a high level to help generate demand and drive traffic to the booth or website for the programs assigned.

Requirements:

• 1-5 years of event/field marketing, management, operations, and demand generation experience (preferably in High tech and/or SaaS) managing various-sized programs and budgets
• 1-5 years working with cross-functional teams or stakeholders
• Experience in handling end to end Events both Physical and Virtual
• Extensive Project and Campaign management expertise
• Cultivate strong relationships with key internal and external partners and display excellent communication skills with all stakeholders
• Exposure to North American/UK/EU SaaS ecosystem and B2B marketing in mature Enterprise application markets
• Event strategy experience from program goals to show management
• A strong handle on working with budgets, event contracts, expenses & accounts payable
• Ability to multitask, delegate work across event teams, and take the lead on several events simultaneously
• Experience from both corporate and event agencies (especially with event management and execution)
• Good to know CRM-Salesforce, Marketing Automation (Pardot, Marketo), Adobe, Microsoft Office/Mac/Google Skills and 
• Good to have content as a skill set wherein you will be tasked to assist creation and facilitation of thought leadership sessions, presentations etc. Strong written and verbal communication skills are required for the same