Field Marketing Manager Job in Delhi at Altair

Altair is hiring for the role of Field Marketing Manager!

Responsibilities of the Candidate:

• Accountable for campaign architecture, execution, delivery, and measurement for the APAC region.
• Responsible for creating APAC campaigns tied to business segments, personas, and the customer journey lifecycle.
• Campaign plan design and execution tied to corporate goals/themes and measuring effectiveness & success of those programs; analytical skills required.
• Balance project scope and budget.
• Develop a bill of materials per campaign to include an integrated marketing mix of offline and online elements.
• Collaborating with other marketing team members and regional stakeholders to develop campaign assets on time.
• Working with the Sales organization to ensure appropriate and timely follow-up of marketing-generated leads.
• Support channel partner/vendor relationships and Altair partner marketing teams to ensure seamless implementation of new marketing initiatives.
• Plan and manage Partner Marketing programs in the region.
• Analyzing campaign effectiveness, delivering results to all stakeholders and management
• Coordination of regional event logistics and key strategic decisions with the regional marketing teams to ensure successful execution and ROI.
• Manage lead upload and measurement process, process, analyze results, and create reporting for event campaigns. Utilize these reports to make approval recommendations for future events.
• Initiate recommendations to improve marketing and event processes and increase overall efficiencies. Actively researches learns, and incorporates new means and methods whenever and wherever possible to improve processes.
• Confident in leading multiple projects.

Requirements:

• Experience in software marketing.
• Experience in software marketing for data analytics is a plus.
• Proven track record of successfully creating customer campaign content.
• Modern sales and marketing technology & tools understanding like the use of CRM systems, marketing automation systems, Google Analytics, and techniques to create SEM, SEO, retargeting, banners, display advertisements, and landing pages a plus.
• Exceptional communication skills: must be able to articulate a clear, persuasive argument and present data in an effective and actionable manner orally and in writing with both internal and external teams.
• Excellent collaboration, organizational, and project management skills.
• Ability to effectively manage time, prioritize tasks, and deliver high-quality work, under extreme pressure at times, within a dynamic organization.
• Ability to effectively analyze and report on campaign results and leverage data when developing new campaigns.