Executive - Influencer Marketing Job in Mumbai at SUGAR Cosmetics

Sugar is hiring for the role of Executive - Influencer Marketing!

Responsibilities of the Candidate:

• Develop and implement influencer marketing strategies aligned with overall marketing goals.
• Research and identify suitable influencers based on brand values, target demographics, and industry relevance.
• Collaborate with the marketing team to create engaging and effective influencer campaigns.
• Manage influencer marketing budgets effectively, ensuring optimal allocation for maximum impact.
• Negotiate and finalize contracts with influencers, outlining terms, deliverables, and compensation.
• Track and analyze the performance of influencer campaigns using relevant metrics.
• Ensure influencers comply with brand guidelines, legal requirements, and disclosure regulations.
• Stay updated on industry trends, social media algorithms, and emerging influencers.
• Foster a positive relationship between the brand and its online community through influencer interactions.
• Optimize influencer marketing strategies based on performance data and insights.
• Recruit new affiliates to expand the affiliate marketing program. Build and maintain relationships with existing affiliates.

Requirements:

• Work Experience (years): 2 - 5 years
• Education: Graduate
• Skills:  
• Influencer Screening
• Influencer Marketing
• Influencer Acquisitions
• Campaign Planning
• Contract Negotiation
• Trend Analysis
• Community Engagement
• Affiliate Marketing