Executive - Customer Lifecycle Marketing Job in Mumbai at BookMyShow

BookMyShow is hiring for the role of Executive - Customer Lifecycle Marketing!

Responsibilities of the Candidate:

• Execute campaigns to enhance customer lifecycle value through retention marketing initiatives
• Liaise with the business intelligence and data sciences team to improve the effectiveness of CLM campaigns
• Liaise with CLM platforms and solution providers to ensure campaign deliverables are achieved
• Execute monthly, weekly, and daily CLM campaigns
• Ensure reporting cadence with various platforms for retention campaigns is followed
• Collaborate with internal stakeholders: Marketing, Engineering, Product
• Collaborate with external stakeholders: Platforms, Vendors
• Work with design and creative teams to ensure campaigns are executed timely and achieve brand KPIs
• Ensure effective planning and execution of campaigns
• Build insights and perform data analysis to optimize performance

Requirements:

• 1 to 3 years of working experience as a CLM professional working on consumer retention in brands or CLM agencies
• Basic knowledge of Email and Mobile Marketing tools such as Kenscio, Mailchimp, SendGrid, etc.
• Familiarity with App and Web re-engagement platforms such as CleverTap, WebEngage, MoEngage, etc.
• Agency or brand experience in executing CLM and retention marketing campaigns
• Capability to execute multiple campaigns across Notifications, Email, App, and Web channels
• Ability to create data cohorts and use insight mining to execute campaigns effectively and efficiently
• Experience in executing mobile and email marketing campaigns
• Ability to create campaign reports with attribution tracking and campaign delivery metrics