Events & Marketing Specialist Job in Gurgaon at Birdeye Inc

Birdeye is hiring for the role of Events & Marketing Specialist!

Responsibilities of the Candidate:

• Support the planning and execution of integrated marketing campaigns across events, email, paid media, organic, social, and web.
• Localise global campaigns for the UK market, ensuring messaging aligns with customer needs and trends.
• Work with design to develop creative assets for digital and offline campaigns.
• Manage the execution of UK & EU events, webinars, trade shows, and Birdeye own events
• Coordinate logistics, invite lists, follow-up, and promotional materials.
• Ensure events are delivered on time and within budget
• Create and repurpose content including landing pages, email copy, blogs, case studies, and social posts.
• Support PR, thought leadership, and customer story initiatives.
• Maintain consistency of the Birdeye brand across all channels.
• Rigorously track both online & offline campaign performance, marketing KPIs, and pipeline contribution.
• Provide insights and recommendations to continuously improve ROI.
• Ensure close alignment with sales on lead quality, handovers and follow-ups

Requirements:

• 2-4 years of experience in B2B or SaaS marketing (or agency supporting tech brands).
• Strong writing, content creation and communication skills
• Hands-on experience with CRM and marketing automation (HubSpot, Marketo, Salesforce, etc.).
• Basic understanding of SEO, paid media, analytics, and email marketing.
• Detail-oriented, organised, and comfortable managing multiple projects.
• Enthusiasm for creativity, delivering best in-class campaigns.