Email Marketing Coordinator Job at Fresh Prints, India

Fresh Printsis hiring for the role of Email Marketing Coordinator!

Responsibilities of the Candidate:

• Develop and execute email and text messaging strategies aligned with organizational goals and target audience preferences.
• Plan and schedule email and text campaigns, considering timing, frequency, and segmentation to optimize engagement and conversion rates.
• Set up and maintain automated email workflows and drip campaigns using marketing automation platforms, ensuring seamless customer journeys and timely follow-ups.
• Design and optimize email templates and text message formats for various campaigns, ensuring consistency with brand guidelines and responsiveness across devices.
• Plan A/B tests on subject lines, content, calls-to-action, and other elements to optimize campaign performance and conversion rates.
• Monitor and analyze email and text campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI, providing insights for continuous improvement.
• Collaborate with cross-functional teams such as design, content, sales, and product to align email and text campaigns with overall marketing and business objectives.
• Utilize data analysis and segmentation techniques to create targeted email and text campaigns tailored to specific audience segments, increasing relevance and engagement.
• Prepare and present regular reports on email and text campaign performance, highlighting key metrics, trends, and actionable insights for stakeholders and management.

Requirements:

• 1+ years of experience in marketing or related roles
• Strong collaboration and communication skills
• Fluency in English is a must
• Strong time management & prioritization skills
• Super detail-oriented and meticulous with work
• Self-motivated and excited to work on different kinds of projects
• Understanding basic HTML and CSS will earn you brownie points
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Basic knowledge of Google Sheets and MS Excel