Digital Marketing- Supervising Associate Job in Gurgaon at EY (Ernst & Young)

EY is hiring for the role of Digital Marketing- Supervising Associate!

Responsibilities of the Candidate:

• Showcase agility and proactivity in working with stakeholders and engage in solution-driven conversations
• Lead lifecycle, nurturing, and an in-depth knowledge of email marketing best practices
• Assist with the tactical execution of Marketing Automation campaigns with varying complexities and sizes across channels
• Orchestrate subject matter expertise in Marketing Automation, Digital Marketing, and Marketo platform usage for the team to implement the tool across the regions
• Coordinate and liaise with internal and external stakeholders to ensure complete briefing including - all relevant content, assets, and target audience parameters are received for campaign execution
• Work with Marketo country leads and support them with increased Marketo usage and maturity
• Database management activities such as data clean-up and normalization to improve database quality
• Manage and coordinate of report responses, and RSVPs using Marketo or event tool platforms
• Provide project support to all MarTech team members throughout various stages of the project, including testing use cases
• Report to key stakeholders on the performance of marketing automation campaigns, providing insights and recommendations to improve campaigns continuously
• Support process improvements and educate users on campaign best practices
• Define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns
• Act as a brand champion, ensuring that all external campaigns and online content are compliant to firm’s brand and business strategy and adhere to risk and quality safeguards set by EY
• Work towards organizational objectives along with stakeholders’ project

Requirements:

• Experience with marketing automation platform preferably in Adobe Marketo Engage
• Familiarity with the latest marketing trends, tools, and best practices is a must, including marketing automation concepts, such as lead generation, customer journey, lead nurturing, latest best practices, strategies, and industry standards
• Awareness of Marketo API to coordinate between technical teams
• Proven strong interpersonal with an analytical mindset and problem-solving capability
• Familiarity with Agile planning and Agile project management skills
• Must be highly organized and self-motivated with a sense of urgency
• Knowledge on Microsoft Office suite, especially Excel, PowerPoint and Microsoft SharePoint