Digital Marketing Specialist/Manager Job in Mumbai at LAERDAL MEDICAL INDIA PRIVATE LIMITED

· Participate in creating and implementing marketing campaigns and digital communication materials, implementing content and strategies, and ongoing monitoring of marketing analytics for the Laerdal Medical India marketing department. 

· Playing key role in the inbound marketing efforts with goal of driving better customer engagement and lead generation. 

· Contribute to the creation and management of website content, that include product on e-commerce engine

· Developing & driving end-to-end multivariate digital marketing campaigns, email marketing, transmedia drip marketing, and digital media campaigns.

· Help create multi-step campaigns with marketing automation software called Eloqua. Help build digital assets within marketing automation software, such as emails, landing pages, and forms to support campaigns and programs

· Assist with management and analysis of digital paid advertising, including Google AdWords, Bing Ads, and paid social ads

· Produce and schedule social content that articulates the Laerdal Medical’s unique voice on Facebook, Twitter, LinkedIn and YouTube

· Propose & facilitate to execute unique digital promotion ideas for simulation and skill center 

· Identify opportunities for website optimization that increase users, conversion and/or drive revenue

· Provide website and social analytics reporting using Google Analytics, and then can analyze results and make recommendations

· Maintain marketing team Editorial Calendar and Intranet Workspace

· Manage marketing team internal asset management tool