Digital Marketing Specialist, Digital Solutions Job in Mumbai at SCIEX

SCIEX is hiring for the role of Digital Marketing Specialist (Digital Solutions)!

Responsibilities of the Candidate:

• Build and manage email campaigns in the marketing automation tool Eloqua at the direction of the Global Marketing Team.
• The role will have a focus on email and campaign management, delivery/ maintenance of automation campaigns, and database management.
• Create landing pages within AEM or marketing automation tools in support of email campaigns.
• Track campaign effectiveness through dashboards, ROI, KPI analysis, and website usage and recommend improvements.
• Monitor and improve digital campaign metrics; Reach, engagement, enrichment, and segmentation.

Requirements:

• Minimum 2 years experience in a digital marketing role
• 1+ years’ experience working with Eloqua (or similar marketing automation) platform, managing email marketing campaigns, including tracking and analysis of results
• Experience managing multiple stakeholders as part of email campaign build, design, and execution
• Basic HTML skills – editing emails and landing pages
• Experience designing and optimizing landing pages
• Experience using a CRM System (SFDC Preferred)
• Experience with web analytics
• Excellent communication and writing skills