Digital Marketing Specialist (Contract) Job in Mumbai at Paytm

• Work closely with the business teams & content team to develop digital marketing plans for amplification of events and categories
• Implement platform, email, and social media marketing plans for key events and categories
• Implement various optimization techniques for continued improvement in digital marketing performance
• Create and maintain analysis reports that point towards shortcomings in previous campaigns; design new campaigns based on inputs from these reports and make recommendations following new releases and trends
• Deep-dive into numbers from different digital marketing tools to bring out meaningful and actionable insights
• Manage budgets across all digital marketing operations

Requirements

• 1-2 years of relevant experience in digital marketing
• Prior hands-on experience in campaign management on digital ad platforms including Facebook ads, Google Adwords, and LinkedIn
• A thorough understanding of Google Analytics and other digital marketing analytical tools
• Hands-on experience in email marketing tools such as Mailchimp and Clevertap
• A thorough understanding of different email marketing strategies such as drip campaigns, follow-up campaigns, etc.
• An obsession with numbers and a keen eye for trends backed by relevant numbers
• Strong written and oral communication skills
• Experience working in startups or other fast-paced environments