Digital Marketing Specialist Job in Delhi at Ostello India Pvt. Ltd.

We're simplifying students' lives by creating better P2P Marketplace for students and coaching centres to sell. We focus on developing new ways of solving all problems for a student for connecting with peers of same field to gain extra knowledge & career opportunities in their domain. We, as a company, keenly focus on the betterment of the users, which makes them future-ready.

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities include:

• Working as a digital marketer for lead generation from different social media engagements.
• Creating marketing content to attract users & leads from social media's and generate traffic to the website.
• Working on SEO implementation, choosing proper keywords for the website & generating leads.
• Coordinating with sales team to create marketing campaigns.
• Analyzing digital data to draw key recommendations around website optimization.
• Working on lead generation via SEM (search engine marketing).
• Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Designing, building, and maintaining our social media presence
• Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
• Identifying trends and insights and optimizing spending and performance based on the insights
• Brainstorming new and creative growth strategies through digital marketing
• Planning, executing, and measuring experiments and conversion tests
• Collaborating with internal teams to create landing pages and optimize the user experience
• Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints