Digital Marketing Specialist Job at Femtosoft Technologies

Femtosoft Technologies is hiring for the role of Digital Marketing Specialist!

Responsibilities of the Candidate:

• Develop and implement comprehensive digital marketing strategies encompassing SEO/SEM, marketing databases, email campaigns, social media initiatives, and display advertising efforts.
• Establish, enhance, and sustain our presence across social media platforms.
• Analyze and report on the effectiveness of all digital marketing initiatives, measuring performance against established goals such as ROI and KPIs.
• Recognize trends and insights to refine spending and enhance performance based on these findings. Generate innovative and creative strategies for growth.
• Design, implement, and assess experiments and conversion tests.
• Work in conjunction with internal teams to create landing pages and improve the overall user experience.
• Employ robust analytical skills to assess the complete customer journey across various channels and touchpoints.
• Identify conversion opportunities and optimize user pathways.
• Engage with agencies and other partner vendors.
• Assess new technologies and provide strategic insights for their potential adoption when suitable.

Requirements:

• Proficient in communication and interpersonal relations.
• Capable of managing various projects and meeting deadlines effectively.
• Exceptional organizational abilities and time management expertise.
• Demonstrates a high degree of initiative and collaborates effectively within a team setting.
• Possesses a strong motivation and ambition for success.
• Familiarity with digital marketing principles, tools, and industry best practices.
• Skilled in utilizing digital marketing tools and software.
• A minimum of one year of experience is required.
• Any degree or Bachelor’s degree in Marketing, Business, or a related discipline or is necessary.
• Demonstrated experience in a role such as a Digital Marketing Specialist or a comparable position is essential.
• Comprehensive knowledge of different social media platforms, industry best practices, and website analytics is expected.
• Familiarity with HTML, CSS, and JavaScript would be advantageous.
• Proficiency in SEO, SEM, Google Analytics, and CRM software is required.
• Strong analytical abilities and a data-driven mindset are crucial.
• Candidates should be well-informed about the latest trends and technologies in digital marketing.