Digital Marketing Specialist Job in Noida at WIN Home Inspection

WinHome is hiring for the role of Digital Marketing Specialist

Responsibilities of the Candidate:

• SEO & SEM: Implement best practices in on-page and off-page SEO to improve rankings and organic reach. Manage search engine marketing campaigns to generate high-quality leads.
• Digital Campaign Management: Plan, launch, and optimize digital marketing campaigns across paid media (Google Ads, Meta Ads), email marketing, SEO, and display platforms. 
• Performance & Analytics: Track and report campaign metrics like CTR, CPC, conversion rates, cost per lead, and ROI using tools like Google Analytics, HubSpot, or similar platforms.
• Marketing Automation: Build and maintain email workflows, lead nurture sequences, and behavioral triggers to support demand generation and engagement.
• Landing Pages & CRO: Collaborate with the design and web teams to create landing pages and continuously test for conversion rate optimization (A/B testing, heatmaps, etc.).
• Content Strategy Support: Work with content creators to align messaging across campaigns and ensure consistent brand voice and tone across all digital assets.
• Budget Management: Track spending across paid channels, analyze ROI, and ensure campaigns are within budget and optimized for best results.
• Continual Learning: Stay updated on trends, tools, and tactics in digital marketing. Benchmark against industry standards and competitor activity.

Requirements:

• Education: Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• Experience: 2–5 years of experience in digital marketing, with hands-on expertise in one or more of paid advertising, email marketing, SEO, and campaign analytics.
• Data-Driven: Strong understanding of KPIs and performance tracking; ability to translate insights into action.
• Tools Proficiency: Familiarity with tools such as Google Ads, Meta Business Suite, Google Analytics (GA4), HubSpot or other CRM/email platforms, SEO tools (e.g., SEMrush, Ahrefs).
• Communication: Strong written and verbal communication skills, with the ability to distill complex insights into actionable recommendations.
• Problem-Solver: A proactive mindset with a passion for testing, learning, and optimizing. 
  Collaborative Spirit: Comfortable working across functions including design, content, product, and sales to achieve marketing goals.