Digital Marketing Specialist Job in Bengaluru at Globant

Globant is hiring for the role of Digital Marketing Specialist!

Responsibilities of the Candidate:

• Delivery of MMM/ROI projects:
• Delivery of multiple High Impact ROI projects as described below:
• Data preparation, harmonization and transformation for model feed
• Thorough understanding of different types of Media, sales and equity datatypes
• Media ROI modelling with granular insights at Campaign level, Objectives, Formats and Ad types
• Promo ROI modelling at granular and retailer level with deep dive into various promotion techniques
• Sales and Equity ROI modelling at channel, format level with deep dive into marketing drivers.
• Ecomm. ROI projects with deep dive into retail media, influencer spends and online promotions along with other driver
• Develop and implement advanced market mix models to quantify the ROI of marketing activities across various product categories and channels.
• Interpret and analyse model outputs, identifying key trends and actionable insights for marketing optimization.
• Foster a collaborative and results-oriented team environment

Requirements:

• Should have executed ROI / MMM projects in past.
• Understanding of statistical modelling techniques, including ensemble modelling, Bayesian HLM analysis and multivariate analysis.
• Understanding impact of product propositions and marketing drivers on brand equity metrics and deriving incremental lift from the drivers to uplift the brand sales.
• Understanding of data types used in MMM including sales, equity, macro-economic data
• Experience with data transformation techniques including nonlinear transformation, ad stock transformation of variables used in the modelling. .
• Experience in Ecomm. Modelling with deep dive on retail media, influencer and online promotions.
• Bachelor’s degree in engineering/Statistics or Specialization in Business analytics
• Prior work ex- Minimum 1 years of relevant experience