Digital Marketing Specialist Job in Mumbai at Global Industrial

Global Industrial is hiring for the role of Digital Marketing Specialist!

Responsibilities of the Candidate:

• Campaign Management: Manage and optimize paid search campaigns (PPC) on platforms including Google Ads, Bing Ads, and other search engines to achieve target KPIs such as conversions and ROI.
• Keyword Research: Conduct thorough keyword research to identify high-performing keywords and continuously optimize campaigns based on performance.
• Ad Copy & Creative: Develop and test compelling ad copy, working closely with the content team to ensure messaging is consistent with the overall marketing strategy.
• Bid Management: Monitor and adjust bids based on performance data to maximize the efficiency of ad spend.
• Performance Monitoring: Analyze campaign performance using tools like Google Analytics and Google Ads dashboards, providing insights and recommendations for improvement.
• A/B Testing: Run A/B tests on ad copy, keywords, and landing pages to continuously improve campaign effectiveness.
• Reporting: Prepare and present regular performance reports, identifying trends, insights, and optimization opportunities.
• Collaboration: Work closely with the Manager Director, data analysts, and other team members to align SEM activities with broader marketing strategies.
• Stay Updated: Stay current on SEM and PPC best practices, search engine updates, and industry trends to ensure campaigns remain competitive.

Requirements:

• Experience: 2+ years of experience managing paid search (PPC) campaigns on platforms such as Google Ads and Bing Ads.
• Technical Skills: Strong knowledge of SEM platforms, Google Ads, Bing Ads, Google Analytics, and other related tools.
• Analytical Skills: Data-driven approach to analyzing campaign performance, with the ability to interpret data and make informed optimization decisions.
• Ad Copywriting: Experience creating and testing ad copy for SEM campaigns, with a focus on driving clicks and conversions.
• A/B Testing: Hands-on experience with A/B testing and performance tracking to improve campaign results.
• Communication: Strong verbal and written communication skills, with the ability to collaborate effectively in a remote team environment.
• Education: Bachelor’s degree in Marketing, Advertising, or a related field