Digital Marketing - SEO&Content Writer Job in Bengaluru at PromptCloud

PromptCloud is hiring for the role of Digital Marketing - SEO & Content Writer!

Responsibilities of the Candidate:

• Core responsibility will be to manage and improve inbound leads and nurture it for better conversion across digital channels, especially with retargeting and drip email campaigns
• Plan and execution of social campaigns across LinkedIn, Facebook, Twitter, Quora and Reddit for multiple business and product lines
• Focus on setting the campaign for success with optimal targeting, optimization to achieve monthly signup and lead targets for each product line – across regions
• Draw meaningful insights from campaign data and identify potential opportunities for improving campaign ROI (key metrics – CPL, CTR, Form Fills)
• Manage third party listings and company profile across business directories 
• Manage Agile CRM for campaigns and lead tracking
• Support and co-work with team members on digital marketing initiatives including SEO, webpage development, short form content development

Requirements:

• 2 to 4 years experience in digital marketing and advertising (preferably B2B or SaaS)
• Understanding of digital paid media strategies (Google Search & Display, Paid Social – LinkedIn, Facebook, and Twitter. Knowledge on Quora, and Reddit will be an advantage)
• Demonstrable experience with email marketing, lead generation and SEM
•  Understanding of analytics tools and the ability to set up tracking/ reporting mechanisms to capture key metrics
• Familiarity with web design and WordPress
• Having your own blog/website is a huge plus