Digital Marketing Manager Job in Secunderabad at Institute of English N Foreign Languages

Key Responsibilities:

• Required to go to colleges, schools and educational institutions to arrange language classes on their premises or at IEFL, Ameerpet, Hyderabad.
• Brand the institute in relevant schools and colleges
• Promote the institute's offerings and classes.
• Conduct market research to identify target audiences, analyze consumer behavior, and identify key trends and opportunities.
• Manage social media accounts and develop content calendars to engage with the target audience, drive user engagement, and grow brand followership.
• Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices, and share knowledge with the team to drive innovation and continuous improvement.
• Collaborate with external agencies and vendors to ensure effective execution of digital marketing initiatives, such as paid advertising campaigns or website development projects.
• Provide regular reports and presentations to stakeholders, outlining campaign performance, key findings, and actionable recommendations.

Qualifications and Skills:

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience in digital marketing, including planning and executing successful campaigns.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Familiarity with website analytics tools and experience in conducting A/B testing and conversion rate optimization.
• Excellent written and verbal communication skills, with the ability to create compelling and engaging content across different platforms.
• Strong project management skills with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving abilities to develop innovative digital marketing strategies and overcome challenges.
• Knowledge of current industry trends, emerging technologies, and best practices in digital marketing.

IEFL was started in the year 1974 to provide high standards of language teaching at reasonable fees, with students and staff working together to create a friendly and productive atmosphere.