Digital Marketing Manager Job in Kolkata at Avant-Garde Technologies

Avant-Garde Technologies is hiring for the role of Digital Marketing Manager!

Responsibilities of the Candidate:

• Develop and execute comprehensive digital marketing strategies to meet company objectives and targets.
• Plan and manage digital advertising campaigns, including search engine marketing (SEM), search engine optimization (SEO), display advertising, social media advertising, and email marketing.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for optimization.
• Stay up-to-date with the latest trends and best practices in digital marketing, including new tools and platforms, and implement them to drive innovation and achieve competitive advantage.
• Collaborate with internal teams and external agencies to create and optimize landing pages, website content, and user journeys to enhance the overall user experience and drive conversions.
• Utilize marketing automation tools to develop and execute targeted email marketing campaigns and workflows.
• Conduct market research and competitor analysis to identify opportunities, challenges, and trends in the digital landscape.
• Develop and maintain strong relationships with digital marketing partners and vendors to ensure effective collaboration and achieve desired results.
• Prepare and present reports on digital marketing performance, including ROI analysis, to senior management and stakeholders.

Requirements:

• Proven working experience as a digital marketing manager or in a similar role.
• In-depth knowledge of digital marketing principles, channels, and best practices.
• Experience with digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, marketing automation software, and content management systems (CMS).
• Strong analytical skills and the ability to interpret data and draw actionable insights.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Creative thinking and problem-solving abilities to develop innovative digital marketing strategies.
• Up-to-date with the latest digital marketing trends and industry developments.