Digital Marketing Leader Job in Bangalore at Lenovo India

Lenovo is hiring for the role of Digital marketing Leader!

Responsibilities of the Candidate:

• Supervise, support and collaborating with Demand Generation Managers in region (GTAP, IN & JP) on strategy and execution of running digital programs across SEO, SEM, Display, Social, Shopping Engines, Affiliates, Email, Non-traditional and Viral programs, CRM and testing of new interactive media options
• Collaborate with Global team to tailor WW strategies for AP Geo. Develop clear frameworks and GTM approach to demand generation for Direct Channels (Web, Inbound Call Center) for regions to execute on our Big Bets and global campaigns
• Interface as the main integration point with all other teams in web/product/business unit organizations globally for AP including but not limited to merchandising, pricing, promotions, portfolio, general management
• Management of AP/Global agency relationships, including but not limited to Media, publishers and other martech aAgencies used across AP Geo. From determination of appropriate partners, SOWs, Regional JBP, partner evaluations, cost reviews and ongoing relationships management
• Alliance Fund & budget management, including relationships and programs as required by key partners Intel, Microsoft, AMD and others
• Review of Annual, Quarterly planning and tactical adjustments to all aspects of demand generation programs and tactics for GTAP, IN & JP markets
• Optimize strategy based on the CDJ, drive marketing decisions based on in-depth data analysis

Requirements:

• Bachelor's Degree required, MBA preferred
• Strong leadership and communication skills dealing with numerous internal departments on senior and tactical levels, managing significant number of outside Agencies (Media, Creative, Non-traditional, RFPs etc). In addition to Agency management experience, Ideal Candidate must have significant department/team management and development experience
• Business Management background in addition to Marketing. Ideal candidate would have significant and recent experience in merchandising, general management, P&L, eCommerce experience. This is extremely important due to strong ties with Lenovo.com business teams and responsibility to enable Web and Inbound Call Center to achieve revenue goals
• Ability to identify and implement quickly online trends in demand generation, drive best practice sharing and continuous learning across the organization
• Strong prioritization skills and ability to quickly re-prioritize in a dynamic. environment, manage multiple projects at same level of detail, ability to multi-task
• Strong analytical skills and ability to draw conclusions and determine strategies based on data leveraging Omniture, Internal Sales Reports, heavy use of Excel and OLAP tools to extract and manipulate data