Digital Marketing Expert Job in Ahmedabad at Innovative Glance

Innovative Glance is hiring for the role of Digital Marketing Expert!

Responsibilities of the Candidate:

• Develop and implement effective SEO strategies to improve organic search rankings and drive qualified traffic to clients’ websites.
• Conduct comprehensive keyword research to identify high-impact and relevant keywords that align with clients’ goals.
• Optimize website content, including web pages, blog posts, meta tags, headers, and images, to improve search engine visibility and user experience.
• Perform technical SEO audits to identify and resolve website issues that may impact search engine rankings, such as crawlability, indexability, and site speed.
• Monitor and analyze website performance using SEO tools and Google Analytics, providing insights and recommendations for continuous improvement.
• Plan and execute off-page optimization strategies, including link building, content outreach, and social media engagement to increase brand visibility and domain authority.
• Stay up to date with the latest SEO trends, algorithm updates, and industry best practices to ensure our strategies are innovative and effective.
• Collaborate with cross-functional teams, including content creators, web developers, and graphic designers, to align SEO strategies with overall digital marketing campaigns.
• Generate regular reports on SEO performance, keyword rankings, website traffic, and other relevant metrics to showcase the impact of SEO efforts and demonstrate ROI to clients.
• Continuously test and optimize SEO strategies to drive continuous improvement and achieve business objectives.

Requirements:

• Proven work experience as a Digital Marketing Specialist with a strong focus on SEO.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.
• Experience with keyword research and analysis, on-page and off-page optimization, technical SEO, and SEO audits.
• Familiarity with HTML, CSS, and website development principles.
• Strong analytical skills and the ability to interpret complex data to make informed decisions and recommendations.
• Excellent written and verbal communication skills, with the ability to present data-driven insights to stakeholders and clients.
• Results-oriented mindset with a focus on achieving measurable outcomes and delivering value to clients.
• Creative thinking and problem-solving abilities to develop innovative SEO strategies.
• Self-motivated and proactive approach to staying updated with industry trends and changes in search engine algorithms.