Digital Marketing Executive Job at Femtosoft Technologies

Femtosoft Technologies is hiring for the role of Digital Marketing Executive!

Responsibilities of the Candidate:

• Develop and implement digital marketing strategies encompassing SEO/SEM, email marketing, social media, and display advertising.
• Evaluate and report on the effectiveness of all digital marketing initiatives, measuring them against established objectives such as ROI and KPIs.
• Recognize trends and insights and enhance expenditure and performance based on the insights.
• Work in conjunction with internal teams to design landing pages and improve user experience.
• Employ robust analytical skills to assess the complete customer journey across various channels and interaction points.

Requirements:

• A minimum of one year of relevant experience is necessary.
• Any degree or bachelor's degree in Marketing or communications is required.
• A comprehensive understanding of digital marketing strategies and principles is essential.
• Familiarity with SEO/SEM, Google Analytics, and CRM software is expected.
• Strong analytical abilities and a data-driven mindset are crucial.