Digital Marketing Executive Job in Koratla at JK Lucent

JK Lucent is hiring for the role of Digital Marketing Executive!

Responsibilities of the Candidate:

• Develop and implement digital marketing strategies to increase brand awareness and lead generation.
• Manage SEO/SEM campaigns to improve website visibility and ranking.
• Plan and execute social media marketing across platforms like LinkedIn, Facebook, Instagram, and Twitter.
• Create and manage content marketing strategies, including blog posts, case studies, and newsletters.
• Monitor and analyze Google Analytics and other performance metrics to evaluate campaign success.
• Execute and track email marketing campaigns using tools like Mailchimp or HubSpot.
• Manage and optimize paid ad campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to generate leads.
• Collaborate with designers and content creators to deliver engaging and visually appealing campaigns.
• Research and implement the latest digital marketing trends and tools to enhance performance.
• Prepare weekly and monthly performance reports for campaign results and ROI analysis.

Requirements:

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: 1–3 years of experience in digital marketing, preferably in IT services or B2B marketing.
• Proficiency in SEO/SEM tools (e.g., Google Analytics, SEMrush, Moz).
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
• Working knowledge of social media platforms and their ad managers.
• Familiarity with design tools like Canva, Adobe Photoshop, or Illustrator (preferred).
• Communication Skills: Excellent written and verbal English communication skills.
• Analytical Skills: Ability to analyze performance data and generate actionable insights.
• Creativity: Strong sense of design, branding, and content creation.
• Prior experience working in international markets, especially Australia and New Zealand.
• Knowledge of Google Ads, LinkedIn Sales Navigator, and retargeting strategies.