Digital Marketing Executive Job in Bangalore at Trawex Technologies

Responsibilities of the Candidate:

• Website Analysis: Review and analyze client sites for areas that need to be improved, deleted, revamped, etc.
• SEO Copywriting: Responsible for implementing SEO-friendly semantic HTML.
• Conduct keyword research and SEO writing based on best practices, e.g. where to place keywords in copy so that it gets the most SE traffic, how to write effective headlines and how to write effective call- to-action statements.
• On-line Marketing and Social Media Programs: Ability to understand client needs and objectives and translate them into clearly articulated strategies and effective on-line marketing programs.
• Research and select the best promotional venues, vehicles and partnership sites and link to. Propose and implement meaningful measurement and metrics tools.
• Ability to code websites using HTML
• Knowledge and understanding in related fields including web analytics, PPC and social media.

Requirements:

• Should be highly up-to-date with advances in web technology
• Must know all about social networking and viral marketing campaigns
• Must be efficient in using technical language effectively, using all the appropriate internet jargon, and they should know what makes a product innovative in the digital world
• Should be comfortable writing and communicating effectively about technology. They must be able to think creatively about innovative approaches to marketing.