Digital Marketing Executive Job in Bangalore at Bewakoof.com

Bewakoof is hiring for the role of Digital Marketing Executive!

Responsibilities of the Candidate:

• Assist in building, planning and implementing the overall digital marketing strategy across paid media channels like Google, Facebook, Affiliates, and Ad Exchanges.
• Strategize, execute and optimize campaigns on Google Search, UAC, UACe, Display, YouTube, Shopping.
• Discovery ads, Amazon Ads, and other Marketplace Ads.
• Strategize and execute campaigns on Facebook, Dynamic Ads, Prospecting and Remarketing Ads with robust data analysis, A/B tests and testing new ad formats.
• Creative eye for design and experience working within brand guidelines.
• Thematizing and briefing for content and creatives as per the campaign objective, Sales and other promotional activities.
• Evaluating business metrics and performance metrics for end-to-end customer experience across multiple channels and customer touch points. Measure and report across all media channels and assess goals and KPIs
• Stay up to date with industry trends and internal data trends
• Drive scalability while improving or maintaining ROI
• Prepare and manage a digital marketing budget and media plan across paid media
• Ability to visualize and report on important data metrics across both business and marketing.
• Monitor competition and provide suggestions for improvement

Requirements:

• Min 2 years of proven experience in Digital Marketing.
• Hands-on experience in executing campaigns across Google and Facebook Ads
• Good knowledge of all different digital marketing channels
• Good knowledge and hands-on experience with SEM, Google Analytics, Similarweb, Attribution tools like Branch, etc
• Understanding of data, attribution models and reporting across platforms.