Digital Marketing Executive Job in Bangalore at Paytm Insider

Paytm Insider is hiring for the role of Digital Marketing Executive!

Responsibilities of the Candidate:

• Ensure seamless integration between various platforms and channels for end-to-end campaign execution, comprehensive reporting of campaign effectiveness across the pipeline
• Manage day-to-day marketing operational needs and priorities
• Define key metrics for running the marketing operations efficiently and smoothly
• Understand business objectives and translate requirements into campaign targeting/selection rules
• Track and report campaign and channel effectiveness, uncover insights and identify opportunities for optimization
• Ensure data quality and structure to allow accurate marketing reporting

Requirements

• 2 - 4 years of work experience in growth/performance marketing in a relevant sector (e-commerce/lifestyle brands/media and entertainment / live events).
• 2+ years of experience in Adwords campaign (Google+Meta).
• A strong work ethic, with the ability to work well both independently and within the context of a larger team-oriented environment.
• An analytical mindset and strong problem-solving capabilities.
• Expertise in tracking and marketing tools - (GA, social media analytics, user engagement retention platforms, etc.) and an obsession with data-driven decision-making.
• Experience driving and executing multi-channel marketing plans and budgets; and managing large-scale multi-channel projects.
• Strong written and oral communication skills.