Digital Marketing and Content Writer Job in Ahmedabad at Alpha e barcode solutions

Alpha e Barcode Solutions is hiring for the role of digital marketing and Content Writer!

Responsibilities of the Candidate:

• Researching and writing high-quality content like product descriptions, user manuals, website content, etc.
• Producing well-researched content for publication online and in print.
• Organizing writing schedules to complete drafts of content or finished projects within deadlines.
• Utilizing industry best practices and familiarity with the organization's mission to inspire ideas and content.
• Developing related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.
• Optimizing content for search engines using keywords, meta tags, and other SEO techniques.
• Collaborating with other teams like designers and developers to align content with the company’s brand.
• Reviewing, editing, and proofreading content.
• Proficiency in tools like Google Analytics and understanding how to derive actionable insights 
• Follow industry news, blogs, and podcasts to stay informed about the latest trends and changes.
• Develop all lines of marketing and business growth opportunities.
• Responsible for overall digital marketing and business development strategy.
• Handling of Bulk WhatsApp Messenger, SMS, E-mail marketing.
• Collecting Data and maintaining Data in Excel & Software.
• Conducting on-site and off-site analysis of web SEO competition.
• Using Google Analytics, Google Ads Words, and other relevant sites to conduct performance reports regularly.
• Creating high-quality SEO content.
• Leading keyword research and optimization of content.
• Keeping up-to-date with developments in SEM.
• Innovating and presenting new marketing platforms and strategies.
• Managing email and social media marketing campaigns
• Providing help and advice to customers using our product and services
• Establishing high-quality ongoing relationships with the Clients.
• Drive traffic to company pages.
• Directly reporting to HOD on a daily basis.
• Responsibility will be variable; it may change as per requirement and performance.

Requirements:

• Experience: 2 to 3 Years
• Experience in SEO, content marketing, email marketing, social media marketing, paid advertising, analytics, and more
• Proficiency in tools like Google Analytics and understanding how to derive actionable insights from data is crucial.
• Certifications in platforms like Google Ads, Google Analytics, Facebook Blueprint, or HubSpot.