Digital Marketing Analyst/Specialist Job in Pune at Mini Orange

Mini Orange is hiring for the role of Digital Marketing Analyst/Specialist!

Responsibilities of the Candidate:

• Brainstorm and develop ideas for creative marketing campaigns.
• Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc).
• Liaise with external vendors to executive promotional events and campaigns.
• Collaborate with marketing and professionals to coordinate brand awareness and customer acquisition.
• Plan and executive initiatives to reach the target audience through appropriate marketing channels to increase the visibility of the product.
• Assist in analysing marketing data (Campaign results, conversion rates, traffic etc) to help shape future marketing strategies.
• Increase Brand Awareness by promoting our brand industry-related events.
• Keep informed of marketing strategies, trends & market share.

Requirements: 

• Exceptional communication and writing skills
• Commercial awareness partnered with creative minds
• Having knowledge of marketing metrics to measure the success or failure of a campaign to act on time
• Thorough understanding of marketing elements (Including traditional and digital marketing such as SEO/social media etc) and marketing research methods. On-Page/Off-Page SEO, Youtube SEO, LinkedIn SEO, Email Campaigns Design and Execution
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office. Marketing software (Adobe Creative suit & CRM) and applications
• Knowledge of HTML, CSS, and web development tools (e.g., Dreamweaver desired)