Digital Marketing Analyst Job in Gurgaon at JLL

JLL is hiring for the role of Digital Marketing Analyst!

Responsibilities of the Candidate:

• Understanding of KPI and Goals in GA4: Analysis of Accounts, Active Users, Audiences, Bounce Rate, Session Duration, Cohort Analysis, Campaign (information/ tags), Conversion, Cost Analysis, Goals (Completion/ values).
• Managing and implementing web analytics tools (e.g., Google Analytics, Adobe Analytics) to track and measure website performance, user behavior, and conversion funnels.
• Developing and maintaining customized tracking solutions to ensure accurate data collection and reporting.
• Creating and maintaining comprehensive digital dashboards to provide real-time and actionable insights to relevant stakeholders.
• Conducting in-depth analysis of digital marketing campaigns, identifying trends, patterns, and visualization in Looker Studio.  
• Integrating digital data from various sources to gain a holistic view of marketing performance.

Requirements:

• Proven experience (1 - 3 years) in Google Analytics, GTM, Looker studio & other advanced analytics digital analytics, web analytics, and marketing data strategy.  
• Extensive knowledge of web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization platforms.
• Proficiency in data analysis and statistical techniques to derive insights from complex data sets.
• Understanding of SQL, R, and / Or Python with methodologies used for advanced analytics is required.
• Strong business acumen and ability to translate data into actionable recommendations.
• Strong analytical and strategic thinking skills.  
• B.Tech/BE/ Graduates/Postgraduates with Proficiency in digital analytic.
• Should have 1 - 2 years of experience.
• Working experience in GA4 and Adobe Implementation & Reporting.