Digital Marketing Analyst Job in Pune at Uniathena

Uniathenais hiring for the role of Digital Marketing Analyst!

Responsibilities of the Candidate:

• Analysing current marketing activities on the relevant parameters and providing actionable recommendations to the marketing team 
• Researching and analysing external and internal marketing data (global trends, demographics, competitions etc) to identify the business trends and opportunities. 
• Remain fully informed on market trends, other parties' research and implement best practices
• Providing recommendations on leveraging identified opportunities for the product
• Contributing in developing business intelligence by developing experimentation frameworks to allow us to improve the targeting of our marketing through segmentation and assessing the incremental impact of campaigns.
• Collating and consolidating data from multiple sources and analysing the same for actionable insights. 
• Providing inputs to BI team regarding the elevation of data points and recommendations for new relevant data points to be captured 
• Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls)

Requirements:

• Strong analytical skills and data-driven thinking.
• Exposure to Digital Marketing will be appreciated
• Problem-Solving, Go-Getter Attitude