Digital Marketing Analyst Job in Chennai at Social Beat

Social Beat is hiring for the role of Digital Marketing Analyst!

Responsibilities of the Candidate:

• DSet up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps.
• Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives.
• Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer lifetime value (LTV).
• Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement.
• Work closely with in-house teams and maintain client relationships through scheduling regular meetings to go through reports and provide actionable insights.

Requirements:

• 2-4 years of experience working in media technology platforms.
• Demonstrates understanding of media basics and concepts
• Working knowledge of Syndicated tools (GA, GDS, GTM, and etc)
• Understanding of optimization platforms & trafficking platforms
• Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)