Digital Marketing Analyst Job in Bangalore at Travelopia

Travelopia is hiring for the role of Digital Marketing Analyst!

Responsibilities of the Candidate:

• Build and maintain automated dashboard reports (e.g., Looker Studio) on website performance across acquisition, conversion, and retention metrics for Marketing and Leadership teams.
• Track and analyze all digital touchpoints (SEO, PPC, Social, Email, Display, Referral) to assess cohesive customer experience and recommend improvements.
• Lead campaign tracking and post-analysis to advise future marketing efforts.
• Act as a data ambassador, driving web analytics standard processes and data-informed decision-making.
• Own and action insights from GA4 audits; support analytics tools like GA, GTM, Infinity, Glassbox, etc.
• Ensure accurate data capture through regular audits and coordinate updates with IT/external agencies.
• Identify underperforming website areas and provide actionable insights to improve client experience and performance.
• Combine online/offline data to supervise user journeys and offline sales impact.
• Ensure compliance with GDPR and privacy policies for all analytics integrations.
• Troubleshoot and resolve data inconsistencies across business reports.

Requirements:

• Proven experience in B2C Lead Generation & E-Commerce, working with Enterprise Analytics (GA/GA4) and GTM is preferable.
• Skilled in data visualization (PowerBI) and reporting (Looker Studio, MS Excel).
• Proficient in combining datasets to identify correlations and insights.
• Knowledgeable in Web Analytics: experimentation, testing, competitive analysis, surveys, and market research.
• Experience in cross-channel marketing with a proven grasp of customer journeys and funnels.
• Strong communicator, able to deliver clear insights to all management levels, end-users, and tech teams.