Digital Marketing Analyst Job in Bangalore at Infosys

• Assess, clean, merge, and analyze large datasets adhering to standardized data manipulation techniques and methodology by leveraging R, Python, and/or Azure ML, GCP, AWS, etc
• Proficiency with statistical analysis tools (e.g. R, Python) and hands-on experience in Statistical techniques such as Decision Tree, Logistic and Multiple Regression, and others
• Selecting features, building, and optimizing classifiers using machine learning techniques Design,
• Develop and Deploy advanced machine learning and Artificial Intelligence algorithms/predictive models for use in digital marketing Analytical understanding and hands-on experience in developing Multi-Touch Attribution models, Media Mix Modelling, Basket Analysis etc
• Exposure to clickstream data and customer analytics predictive modeling - Cross-selling and upselling models, Shopper intent prediction, Conversion goal prediction, Segmentation, Purchase propensity, Churn, content recommendations etc
• Experience in Campaign Analysis across digital channels like social media, Web Analytics, PPC, Email, SEO, etc., and knowledge of marketing concepts like Segmentation, Targeting, Positioning, Personalization, etc. is desirable
• Business processes proficiency to understand the requirements for the business and translate this into an appropriate technical solution using suitable analytical tools. Create advanced processes/procedures and recommend new tools/technologies
• Guides and provides direction to team members comprised of junior analysts

Requirements of the candidate: